Music to build identities: In times of changes music can build identities. Young people make music and keep on traditions, they live their own culture and find new expressions via musical creations. Traditions get a place in modern societies. They transport their culture and cultural awareness in the whole world with music.

Music as an economical aspect: Young people without employment discover their own culture as a financial resource, their open up new horizons via music and start to earn their living with their music.

Music as a key to development: Musicians travel to other countries and take their experiences back. Widened horizons open new developments in their own countries. The influence on local music scenes is enormous; with opened minds their initiate development.

Fidjomusic

• supports this development,
• supports motivated musicians,
• creates platforms, where musicians can widen their horizons,
• organizes tours,
• books musicians,
• supports with management on international level,
• promotes dialogue through music,
• helps to open international networks for musicians,
• promotes the presence of musicians of so called development countries on international stages.

Sandra van Edig has a master in social anthropology. Since 1997 she has been working as a freelance journalist. In 2003 she started to work with musicians from Niger and Mali. Together with touareg and wodaabe musicians she founded Etran Finatawa in 2004 and became their manager. Since than she is successfully managing Etran Finatawa. As the story of this desert blues band from Niger has been so successful she decided in 2008 to share theses experiences with other musicians and to found “Fidjomusic” as a managment and promoting agency for world music artists. She is especially focusing on the aspect of culture and development.  

She has lived since 1997 in different african countries: Ethiopia, Niger, Congo RDC und Burundi.